| Segment / region | Type | Fiscal year | Currency | Revenue (millions) | Share of revenue |
|---|---|---|---|---|---|
| Foreign countries | Region | 2022 | GBP | 27,427.0 | 100.0% |
| Foreign countries | Region | 2021 | GBP | 25,475.0 | 100.0% |
| Foreign Countries | Region | 2020 | GBP | 25,588.0 | 100.0% |
| Foreign Countries | Region | 2019 | GBP | 25,699.0 | 100.0% |
| Foreign Countries | Region | 2018 | GBP | 24,308.0 | 100.0% |
| Combustibles | Product | 2025 | GBP | 20,201.0 | 91.9% |
| Traditional Oral | Product | 2025 | GBP | 1,043.0 | 4.7% |
| Others | Product | 2025 | GBP | 745.0 | 3.4% |
| Combustibles | Product | 2022 | GBP | 23,030.0 | 93.0% |
| Traditional Oral | Product | 2022 | GBP | 1,209.0 | 4.9% |
| Others | Product | 2022 | GBP | 522.0 | 2.1% |
| Combustibles | Product | 2021 | GBP | 22,029.0 | 93.2% |
| Traditional Oral | Product | 2021 | GBP | 1,118.0 | 4.7% |
| Others | Product | 2021 | GBP | 483.0 | 2.0% |
| Combustibles | Product | 2020 | GBP | 22,752.0 | 93.5% |
| Traditional Oral | Product | 2020 | GBP | 1,160.0 | 4.8% |
| Others | Product | 2020 | GBP | 421.0 | 1.7% |
| T H P | Product | 2019 | GBP | 35.0 | 85.4% |
| Vapour | Product | 2019 | GBP | 9.0 | 22.0% |
| Modern Oral | Product | 2019 | GBP | (3.0) | −7.3% |
Product and geographic breakdowns describe the same revenue from different perspectives and should not be added together.
