Headquartered in Beijing, People's Republic of China, and established in 2016, Cheer Holding, Inc. provides advertisement and content production services, primarily operating within the Chinese market. The company structures its operations across two key segments: the internet-focused Cheers APP Business and its Traditional Media Businesses, additionally engaging in mobile and online advertising, as well as media and entertainment ventures. Cheer Holding offers a comprehensive suite of digital platforms and applications, including the CHEERS app, which integrates e-commerce functionalities with professional content. Its ecosystem also features the CHEERS Video app, serving as a media hub for lifestyle short videos and interactive live broadcasting, and CHEERS e-Mall, an e-commerce platform that enables third-party merchants to sell products through live streaming, online videos, and games. Furthermore, the company is at the forefront of technological innovation with CHEERS Telepathy, a multimodal artificial intelligence platform for content creation, and CHEERS API, designed to provide solutions for industry digital transformation and data integration. Its diverse offerings extend to CheerCar, an interactive entertainment app; CheerReal, a digital collectibles NFT application; CheerChat App, an AI social platform; and the CHEERS Metaverse, which delivers immersive digital experiences. Cheer Holding is also an active producer of various forms of content, such as short videos, online variety shows, dramas, live streams, and its proprietary Cheers series. The entity was formerly known as Glory Star New Media Group Holdings Limited until its name was officially changed to Cheer Holding, Inc. in November 2023.
