UBS Group AG delivers financial guidance and tailored solutions to a global client base, encompassing individual, institutional, and corporate entities. Founded in 1862 and headquartered in Zurich, Switzerland, the firm operates through four distinct business units. Its Global Wealth Management division caters to ultra-high and high net worth individuals, offering expert investment insights, bespoke lending options (including mortgage, securities-backed, and structured loans), and comprehensive wealth planning services such as estate, philanthropy, corporate, banking, and family advisory. The Personal & Corporate Banking division extends a range of personal banking products like deposits, cards, and digital banking platforms, alongside lending, investment, and retirement solutions. For corporate and institutional clients, it facilitates equity and debt capital markets access, syndicated and structured credit, private placements, leasing, traditional financing, trade and export finance, global custody, and sophisticated transaction banking for payments and cash management. Through its Asset Management division, UBS provides diverse investment strategies spanning equities, fixed income, hedge funds, real estate, and private markets. It also offers indexed and alternative beta strategies, asset allocation, currency investment approaches, customized multi-asset solutions, advisory and fiduciary services, and multi-manager hedge fund solutions. Finally, the Investment Bank division assists clients in identifying strategic business opportunities, securing capital, and executing securities transactions (buying, selling, and financing) in global capital markets. It further supports clients in managing risk and liquidity, while delivering proprietary insights into major financial markets and specific securities. The company, initially known as UBS AG, adopted its current name, UBS Group AG, in December 2014.
