The Company was incorporated in Pakistan on 16 September , 2020 as a private limited company, under the Companies Act, 2017. The company converted into Public Limited Company on April 15, 2024 and listed on Pakistan Stock Exchange (PSX) on 28 February 2025 through Initial Public Offer (IPO). The company operates an online marketplace that connects buyers and sellers through a proprietary software platform. It generates revenue primarily through platform usage fees through its e-commerce platform and from the direct purchase and sale of agriculture commodities. The Company utilizes technology to streamline operations and improve user experience across its platform.